WWD LIGHT WORK

In less than two weeks from brief to delivery, we made this — a 280-channel rig that runs an hour-long, audio-reactive, dynamic program of custom looks.

It's made to be integrated into an armature behind a massive diffusion structure lofted above the audience in an inflatable temporary structure at South Street Seaport for WWD's '10 of Tomorrow' event.

Ancillary Magnet testing documentation on LED and software rig for WWD's Ten of Tomorrow event with Industria Creative. This video is annoyingly horizontal because the piece is 14' long. Deal with it.

LYVE at CES 2014

LEDs rear their shiny heads again in this HUSH installation for the formerly stealth, now public Lyve Home data management device. 

The installation was a storytelling tool to be used as a part of private presentations in a suite space in the Venetian hotel, a space that came with a number of constraints to address. Nothing could be taller than 6', nor affixed to the walls or ceiling. Very limited power was available. Few things in the small room could be moved. Shipping drayage was charged by weight. Those and about 130 pages of other things you don't want to hear about. 

With all these (thoroughly-researched) constraints in mind, we helped the HUSH team come up with an immersive display that allowed a docent to control playback of video content coordinated with LED animations within translucent plinths. The animation shows personal content (images, videos, etc.) originating in one device, which then metaphorically (and visually) fragment and makes its way onto all of the synchronized devices, illustrated by the movement of color onscreen and through the plinths.