For presentation at Vanity Fair's Fashion in Film Festival, BMW commissioned the production of four short films collectively titled 'Spotlight on Innovation'. The bios focused on innovators from fields like urban planning, exploration, and fashion, and VF wanted them presented in a form that spoke to the theme.
Hard Work Party, working here with Industria Creative, knew it had to fit in with museum surroundings - clean, built-in, and permanent. The function had to be simple and robust enough to withstand constant use by the public, unmonitored for 3 days.
For the physical display component, we built a rear-projection system housed in a custom cabinet - a single projector throwing what looked like 5 separate channels of content onto floating panels of custom-cut rear projection plexiglass.
For interactive playback control, we wrote an iOS app and embedded the iPad into a purpose-built kiosk.
Control messages originating at the kiosk made their way to our purpose-made software playback system to allow on-the-fly adjustment of video geometry and timing, making it possible to fine tune the placement of images on the floating panels throughout the settling process of the housing cabinet.
The result was kind of magic. Check the shaky-cam video to get the gag.
Thumbnail image courtesy of Owen Hope for Industria Creative
