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MACY'S / NAUGHTY or NICE O' METER (2016)

In case you didn't know, Standard Transmission are the wizards behind the colorful, animatronic, interactive Macy's window displays that draw crowds of hundreds of thousands to their iconic Herald Square location during the holidays. 

When they asked us to help with this Naughty or Nice o' Meter, patterned after the classic 'love tester' arcade games, we were excited just for the opportunity to visit Santa's workshop and watch the holiday sausage made.

For this build, we made a simple Python application that drives a series of relays based on interaction with a touch film placed on the glass. It's simple, but the trick was to make the system tunable so we could get the interaction just right as crowds of literally hundreds of thousands used it over the months it was up. Did we say hundreds of thousands?

Did you see it? Were you naughty??

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