Giphy is where the internet goes for GIFs, and, increasingly, where artists go to showcase original work in low-res, bite-sized loops. In 2016, for the first time, Giphy and Rhizome.org wanted to bring GIF art, art that shares the GIF aesthetic, and art by artists known for their GIFs, into meatspace.
This meant, in various cases, high resolution, large scale, projection mapping, virtual reality, and interactivity, sometimes all at once.
We were thrilled at the chance to shoot from downtown with our old pals Dark Igloo on this one, finding creative solutions to technical challenges like calculating weird projection geometry for trompe l'oeil orthographic mapping, jiggering retractable ceiling tethers for idiosyncratic controller setups, and building a GIF-playing basketball arcade game.
GIFs and some images courtesy of Dark Igloo and GIPHY.