EZRA MILLER + SOMETHING SPECIAL STUDIOS / JAŸ-Z30 [2026]

Thirty years on, JAŸ-Z’s Reasonable Doubt still sets the standard — a debut that rewrote hip-hop, back again on white vinyl for its thirtieth.

To mark the occasion, Something Special Studios built an immersive takeover of Target’s SoHo store, turning the entrance tunnel into a walk through JAŸ-Z history.

Ezra Miller brought us in to help with visuals and engineering. Together, we scratch-built a live playback and processing system, mixing Hassan Rahim’s curation of three decades of Roc-Nation footage across the screens with an eye toward presenting the generationally-crushed archival media in a way that felt integrated and true despite the writ-large high-fidelity LED presentation.

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JAŸ-Z30
Client / Creative Direction, Graphics & Spatial Design: Something Special Studios
Screen Content: Hassan Rahim / 12:01 AM
Live Visuals: Ezra Miller / Hard Work Party
Footage courtesy of: Roc-Nation