While technically a video shoot, Le Club Accor Hotels’ Seeker project brought together all the challenges of a live-to-tape event, live special effects, and several interactive digital media moments into one seamless multi-camera experience for a series of influencers and visitors from the press.
The premise, conceptualized and directed by The Mill, was to use biometric indicators to gauge guests’ reactions to a series of prompts, and to use those indicators to suggest an appropriate vacation destination from the Accor portfolio.
For this project, working for AV&C, we provided technical direction services, overseeing dynamic content on acres of curved LED walls, water gags, ferrofluids, multiple custom fabricated elements, and the choreography necessary to make it feel seamless again and again to the talent seeing it for the first time.
We also provided interaction and graphics development services, creating the ‘hero’ moment that asked the users to improvise movements in concert with a constellation of burning embers in an immersive environment.
This project was especially fun because it brought together some of our favorite collaborators from multiple teams for a few hectic but fun days to make something we knew The Mill would knock out of the park.
Client: Le Club Accor Hotels
Agency: The Mill
Spatial Design, Animation, Show Control, Effects: AV&C
Sound Design: Antfood
Technical Direction, Realtime Graphics and Interactive Development: Noah Norman / Hard Work Party
