For WIRED Magazine's annual Manhattan popup, The WIRED Store, Hard Work Party's involvement runs the gamut. We work with production agencies like MKG, Mother, and TPG in preproduction and display design, staff hiring and training, buildout, and security installation; then in-store, providing management, event support, day-to-day technical operations, even granting on-camera interviews and studio appearances on behalf of WIRED to news, radio, cable and networks like PBS, FOX, NBC, Reuters, BBC, NY1, ABC, Sinovision, T7, Attack of the Show, LXTV, and Brian Lehrer.
2015 was the 11th year of HWP's relationship with WIRED and the project keeps getting better, each year introducing additional event programming, improved display designs, greater interactivity, and refined security and operations.
The stores have ranged widely in size and aesthetic – 2014's activation was a clean and minimal look sited in a new event space hosted by Milk Studios, whereas the 2011 store occupied 20,000 square feet in Conde Nast's building at 42nd and Broadway, with over 5,000 square feet of window frontage on one of the most heavily-trafficked corners in the world.
Some photos courtesy of Louis Seigal